Privacy & Data Protection Policy

Privacy & Data Protection Policy

Last Updated: June 2025
Brand: BlackFever (a sub-brand of Getoday Global Ltd)
Company Number: 15966924
Registered Address: 13A Eastwood Road, Ilford, IG3 8UW, United Kingdom
Contact: support@blackfever.co.uk

Overview

At BlackFever, we take your privacy seriously. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or shop from our website.

We fully comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and relevant consumer protection laws.

What Information We Collect

When you use our website or place an order, we may collect:

  • Personal Identifiers: Name, email address, phone number, shipping address, billing address.

  • Payment Information: Securely processed via third-party gateways (e.g. Shopify Payments, PayPal). We do not store full card details.

  • Technical Data: IP address, browser type, device information, time zone, referring URLs.

  • Usage Data: Pages visited, clicks, time spent, order history.

  • Marketing Preferences: Newsletter opt-ins, abandoned cart emails, promotional interactions.

How We Use Your Data

We use your data to:

  1. Fulfill and deliver your orders

  2. Provide customer service

  3. Send transactional and promotional emails (only if opted in)

  4. Improve our website and services

  5. Prevent fraud and comply with legal obligations

We will never sell or share your personal data with third parties for unrelated marketing.

Third-Party Services

We use trusted third-party providers to manage parts of our service, including:

  • Shopify – Website platform and payment processor

  • Royal Mail / Evri / DHL – Delivery and shipping

All partners are GDPR-compliant and have signed Data Processing Agreements (DPAs).

Cookies Policy

Our website uses cookies to improve user experience and analyze site traffic.

  • Necessary cookies: Enable checkout and security functions

  • Performance cookies: Help us understand user behavior

  • Marketing cookies: Allow us to show relevant ads

You can manage cookie preferences via your browser or our site’s cookie banner.

Data Protection & Your Rights

We implement security protocols such as:

  • SSL encryption

  • Secure login systems

  • Access control on stored data

You have the following rights under UK GDPR:

  • Right to access your data

  • Right to correct inaccurate information

  • Right to erasure (“right to be forgotten”)

  • Right to restrict or object to processing

  • Right to data portability

  • Right to lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any of these rights, contact us at: support@blackfever.co.uk

Data Retention

We retain your data for as long as needed to:

  • Complete purchases and aftercare

  • Meet legal, tax, and regulatory requirements (usually 6 years)

After this period, data is securely deleted or anonymised.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page and, where appropriate, notified via email.

Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Data Protection Officer
BlackFever – Getoday Global Ltd
support@blackfever.co.uk
13A Eastwood Road, Ilford, IG3 8UW, United Kingdom